Walt Disney Imagineering Theme Park Concept Art Exhibit

When Walt Disney Imagineers begin dreaming up a new attraction, land, or experience, they often start with a simple sketch—a quick, simple drawing that captures the heart of what they hope to create. Over time these sketches will evolve into detailed concept art, intricate character studies, and fine-tuned architectural blueprints. But the sketch is the first point of origin—the one little spark that starts the creative process.