Click Kindness: Anti-Bullying Campaign by Sparkle GMA
Join Sparkle GMA Artist Center's 30th Anniversary anti-bullying advocacy promoting positivity and compassion online and offline.
Sparkle GMA Artist Center, the talent arm of GMA Network, is launching a renewed mission to inspire positivity and compassion as part of its 30th Anniversary celebration. The initiative centers around 'Click Kindness,' an anti-bullying campaign designed to reach people both online and offline. In today's digital age, where artists and fans frequently face harsh criticism and online bashing, this campaign addresses the need for greater empathy and mental health awareness. The campaign features a special video led by prominent Sparkle talents including Alden Richards, Julie Anne San Jose, Ruru Madrid, Miguel Tanfelix, Kyline Alcantara, Ysabel Ortega, Shuvee Etrata, Ashley Ortega, Allen Ansay, Rita Daniela, Jessica Villarubin, Roxie Smith, and Prince Carlos. The core message is 'Change starts when you choose to care.' Alden Richards emphasized in his speech that kindness displayed in the real world should extend to online platforms, noting that their combined digital reach is powerful and all posts should inspire rather than spread hate. The campaign encourages participants to flood digital spaces with positive content using the hashtag #ClickKindness, aiming to create a ripple effect that extends beyond the fan base. Sparkle invites everyone to join the celebration by posting one positive piece of content and using the designated hashtag. For the organization, kindness benefits everyone, and this 30-year milestone represents more than just an achievement—it represents a movement toward a kinder digital and real-world community.