Privacy Policy

Last updated: March 23, 2026

1. Introduction

Principal LA, LLC ("Company," "we," "us," or "our") operates XHBT® (the "Platform"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the Platform.

2. Information We Collect

Information You Provide

  • Account information (name, email address) via Google authentication
  • Artist profile information (biography, portfolio images, social media links)
  • Event and exhibition submissions
  • Communications you send to us

Information Collected Automatically

  • Device and browser information
  • IP address and approximate location
  • Pages visited, time spent, and interaction data
  • Referring URLs and search terms
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve the Platform
  • Create and manage your account
  • Display artist profiles and portfolios
  • Send open call notifications and other communications you have opted into
  • Analyze usage trends and improve user experience
  • Detect and prevent fraud or abuse
  • Comply with legal obligations

4. Information Sharing

We do not sell your personal information. We may share your information with:

  • Service providers who assist in operating the Platform (e.g., hosting, analytics, email delivery)
  • Public display — artist profiles and submitted content are publicly visible on the Platform
  • Legal compliance — when required by law, subpoena, or legal process
  • Business transfers — in connection with a merger, acquisition, or sale of assets

5. Cookies and Tracking

We use cookies and similar technologies to maintain sessions, remember preferences, and analyze Platform usage. You can control cookies through your browser settings, though disabling cookies may affect Platform functionality.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data by contacting us. We may retain certain information as required by law or for legitimate business purposes.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information
  • Object to or restrict processing of your data
  • Request portability of your data
  • Opt out of marketing communications

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell personal information.

9. Children's Privacy

The Platform is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

10. Third-Party Links

The Platform contains links to third-party websites, including galleries, social media platforms, and external resources. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the Platform after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at:

Principal LA, LLC
Email: [email protected]